Streisand and NARC (circa 1970s)

NARC logo

The National Association for Retarded Children (NARC) began a fundraising ad campaign in the early 1970s. NARC, who’s motto was “Retarded children can be helped” had as its goal the deinstitutionalization and normalization of mentally retarded children.

In 1971 Barbra Streisand became their spokesperson, both in print ads and television public service announcements. Illustrated with a Richard Avedon photo, an ad featuring Barbra appeared in magazines with the simple quote: “My next child could be retarded. So could yours.”

Barbra’s involvement with NARC continued through 1974. A collectible LP (NARC-3766) from the 1972- 1973 campaign featured Barbra and other celebrities like Ryan O‘Neal, Woody Allen, Johnny Carson and more. Each recorded :30 or :60 second radio ads touting the volunteer organization.

NARC record label

Listen to Barbra's message below:

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Narc ads, records

1971 NARC radio spots

More NARC ads

Barbra also appeared in a 1971 public service commercial which aired on network television. Wearing her hair long and quoting “People”, Streisand urged viewers for their support.

And below is Streisand appearing in a 1973 television spot ...

NARC newspaper clippings

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