National Association of Record Merchandisers (NARM) Convention

Century Plaza Hotel

Los Angeles, California

March 1, 1971

The National Association of Recording Merchandisers (NARM) gathered in late February and March, 1971 for their 13th annual convention.

Clive Davis in front of NARM attendees

NARM, a trade association serving the music and entertainment community, presented Columbia Records' president Clive Davis—who, in turn, presented several Columbia acts at the convention including the Percy Faith Orchestra, Lynn Anderson and Ray Stevens.

Streisand on stage at NARM convention

Barbra Streisand —introduced by Clive Davis — headlined the Columbia presention on Monday, March 1st. She was backed by the Percy Faith Orchestra. One magazine wrote that she sang a program of her hits — including “Stoney End” — and ended with “People.”

Streisand and Marty Erlichman

(Above: Streisand and manager Marty Erlichman backstage at 1971 NARM)

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