Columbia Records Convention
Century Plaza Hotel
Los Angeles, California
August 2—3, 1974

At the Columbia Records convention in 1974, it was announced that Streisand signed with Columbia Records for another five years—although her manager, Marty Erlichman, told Billboard Magazine that he had a verbal agreement with Columbia but no signed contract yet.
Billboard Magazine reported that Streisand “previewed some four songs from the new package [note: Butterfly] to tumultuous approval in the Saturday closing spot at the CBS convention.”

Columbia Records VP, Charles Koppelman, told columnist Joyce Haber: “This album [Butterly] is not only one of the best, it'll be one of the biggest Barbra's ever made. She wouldn't be closing our convention in August singing songs from it if I didn't think so.”

(Photo, above: Streisand sang some of the songs to the Columbia Records audience while referencing the sheet music on her music stand. Credit Image: Globe Photos/ZUMAPRESS.com)
At the Columbia Records convention, Barbra also sang her hit “People” and said: “I've been singing this song for ten years, but I only just learned what it meant...”
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