Columbia Records Convention

Sahara Hotel

Las Vegas, Nevada

July 21, 1966

Sahara Hotel in Las Vegas logo

On the final night of the yearly Columbia Records sales convention, Columbia's president, Goddard Lieberson, appeared on stage after Tony Bennett sang for the employees and guests of the record label. Lieberson introduced the next performer—not by name, but by catalog number: CS 9278, Color Me Barbra.

Barbra Streisand walked on stage and sang a few numbers from the album.

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